Product Launch Strategies
If you run a business, whether it’s a service based or product based business, it’s likely going to be the case that you’ll be launching things, and if not, then you definitely should be.
However, if you’ve never launched before and don’t really know how or where to get started, then it can definitely seem like quite an overwhelming thing, so in this post we’re goinng to share with you some of our top tips for how to get started with launching by using some of these product launch strategies that will help your business.
If you’re running any kind of business, then using social media is definitely one of the best ways to be constantly marketing your business and for launching any kinds of products or services you have to offer. Social media can either be used completely free, so by relying on completely organic traffic and connections or you can make things go a bit quicker and expand your reach through using things like Facebook or LinkedIn ads – it really depends on what your goals are for your business and what your budget is.
Social media is definitely one of the best ways to reach more people, though, even if you’re using paid traffic, it’s one of the easiest and most affordable forms of marketing and advertising available to business owners today, so if you’re looking to launch, then this should be one of your top marketing strategies.
Webinars have gotten a bit of a bad reputation over the past few years, and although it’s understandable as to why, they’re still a highly effective marketing tool and are one of the best out there for those who are launching a product or service as long as you focus on giving good value and not just making your webinar one massive sales pitch.
For example, if you’re a business consultant and are looking to launch a new procurement transformation package, then a webinar would be a great idea to help educate and give value to people on this package before making them an offer. The great thing about webinars are that they allow you to launch at scale because you can have hundreds of people on your webinar at one time and make sales to lots of those people at one time, and then you can also automate your webinars so you can sell the same offer over and over without constantly having to be on the webinar live.
If you have an existing email list, then this is one of the best ways to be able to sell to people who already know, like and trust you, and it’s easy to set up automated email sequences that go out to people each time someone new joins your list which means you can set up funnels for individual products and launch them automatically so that you’re constantly bringing in recurring income. Of course, emails can also be used to launch one-off products and services during each launch, too.