When you first start to think about launching a business, it’s exciting. You think about all of the good things that are going to come your way. Because when you start your own company, it’s often after years of dreaming or planning or thinking. So it feels amazing to actually get things off of the ground. Yet, at the same time, you will also find that there are a lot of things that you need to manage and stay on top of.
Most people use a PR agent to attract this media coverage – PR professionals tend to have lots of strong contacts and may know how to spin the best angle. That said, you can do your own PR as a way of saving money. Here are just 5 tips for launching a successful DIY PR campaign.